I Am What I Am

In collaboration with the Dutch Psoriasis Association and AbbVie, Volle Maan launched the 'I am what I am' campaign. This campaign aims to break through the shame and stigma related to the chronic disease of psoriasis. The campaign was launched by Gordon, a Dutch performer who lives with the disease, and accompanied by a website where the personal stories of people with psoriasis were published, along with some unique photographs of them. Additionally, an information magazine was produced. This magazine was subsequently published in a customised edition, in collaboration with several hospitals.